THE CHALLENGE
Yell Business sought to relaunch their website, emphasising their Activate, Amplify, and Accelerate packages with realistic depictions of their solutions in action. They needed engaging, scalable video assets optimised for both mobile and desktop. The goal was to position Yell as the digital marketing services (DMS) expert and instil confidence in businesses engaging their services.
THE PROCESS
We embarked on creating warm, customer-focused videos featuring representative Business Yell.com (BYC) customers: A barber for “Activate” (new to digital marketing and looking to be found), a plumber for “Amplify” (ready to grow their business), and an architect for “Accelerate” (already sizeable and looking to increase enquiries). The voiceover articulated the customers’ needs and ambitions, introducing Yell as the solution.
We introduced the “Meet Yell” concept, positioning Yell Business Solutions as the hero for businesses in need, illustrating the simplicity and accessibility of the onboarding process. Each video highlighted a BYC persona and concluded with a multi-frame shot showcasing a broader array of personas. Yell’s product offerings were visually represented with graphical overlays.
Through meticulous scriptwriting and detailed storyboarding, we carefully developed and visualised each film. The videos were crafted to represent Yell’s diverse customer base realistically, and ensure potential customers saw themselves in the characters.
THE RESULT
Thought you might like to see first week performance – engagement is fantastic! […] Everyone loves the videos – they look amazing and we loved getting the opportunity to work with you guys again.
Demand Generation Lead, Yell.
Yell Business reported a ‘fantastic’ engagement response within the first week of the videos going live on their website. They appreciated how the videos could be used collectively to represent their solutions packages, effectively showcasing their value propositions and enhancing their digital presence. The videos succeeded in resonating with Yell’s diverse customer base, demonstrating their expertise and showcasing the simplicity of the onboarding process.