THE CHALLENGE
Business Development Managers for Yell Business were finding it hard to adapt to a new way of working post-Pandemic. More used to selling in-person, sales teams needed easily digestible digital assets to help nurture prospective leads.
THE PROCESS
By interviewing a number of sales-people to determine what kind of content would be most useful for the people who would be using it, we were able to formulate both a short-term solution to help them hit end of year targets, and a longer-term digital campaign to give them a clear direction for their sales journey.
For the most urgently needed assets, we created animations that condensed key messages and short-form content, made digestible for a digital audience. For the longer-term campaign, we produced a number of video assets for Yell, each with a different role to play in the nurture stage of the sales process.
THE RESULT
We created a top level, commercial style video, a more in-depth animation showcasing Yell’s tech partnerships, and a video featuring real employees to help humanise the face of Yell. We also created a video testimonial format and a library of on-brand digital sales assets. Not only do the team now have an abundance of high-quality sales assets to use, they also have a compelling story to tell.