THE CHALLENGE
The Fore is the UK’s only venture philanthropy fund dedicated to supporting small charities and social enterprises. We were inspired by their mission and wanted to help by producing a video that positions The Fore as a cause worth supporting to philanthropists and corporate partners, showcasing why their work matters by spotlighting some of the charities they’ve backed and the transformative impact they have had.
THE PROCESS
We started by identifying the story and focused on how it would be received by their target audience. The key message was The Fore doesn’t just provide funding, but gives wrap-around business support and facilitates real transformation for promising grassroots charities. We worked with the contributors to script authentic content that addressed sector-wide challenges while positioning The Fore as the solution.
Through our meetings with Mary Rose Gunn and the team, one message emerged clearly: The Fore’s deep commitment to their charities and the extraordinary lengths they go to support them. We were determined to capture this genuine care and authenticity on film. Our strategy centred on creating a warm, informative, and inspiring piece that would weave together in-person interviews with branded graphics, building a compelling narrative while maintaining The Fore’s professional yet positive voice. To bring this vision to life, we interviewed key contributors from The Fore’s network, allowing their stories to speak to the organisation’s true impact.
- Internal Vision: CEO Mary Rose Gunn articulating The Fore’s mission.
- External Validation: A supporting philanthropist and a corporate partner explaining why The Fore deserves backing.
- Real Impact: Charity leaders from Trampoline, Football Beyond Borders, and Youngwilders sharing how the fore helped to transform their organisations.
The narrative strategically demonstrated how their unique support model creates meaningful change across multiple different charities and sectors.
THE RESULT
We really can't thank you all enough for all the incredible work you put into creating our awesome new video. The Fore could not feel more professionally and stylishly represented. But you also made the process so enjoyable. Thank you so much from us all.
Mary Rose Gunn, Chief Executive, The Fore
The video is now featured on The Fore’s website, offering visitors a clear and compelling introduction to the organisation’s mission and impact. It also serves as a powerful tool for The Fore to share directly with potential corporate partners and philanthropists, providing them with an in-depth understanding of their work. By highlighting real success stories, the content resonates with a wide range of audiences and reinforces The Fore’s unique value.
This project was a particularly meaningful one for us to contribute to, and we’re excited to continue building our relationship with The Fore, supporting their campaigns in the months ahead.