THE CHALLENGE
SHL was launching a new strategy and needed to communicate its strategy and vision to a worldwide audience of 1400 employees. With the Covid-19 lockdown in full force, these events were too important to hold off until restrictions eased, so we helped SHL transition from a live to a virtual format.
THE PROCESS
Working with members of the leadership team, we created a series of 5 virtual events, structuring the content into logical episodes that would take people on a journey over a three-month period to win over hearts and minds and drive change across the organisation. The events were streamed on a bespoke platform with on-demand viewings available for audiences in Asia-Pacific. We conceived the concept, came up with a style and structure, and coached presenters to help the strategy land with clarity.
THE RESULT
I just want to round it out by extending a heartfelt thank you for your support, patience and (very) hard work… I cannot tell you how grateful I am that you’re holding our hands through this...and finding ways to have a chuckle!
Head of Communications, SHL.
With over 10 hours of live content, 50% was pre-recorded, including montage videos, animated stings, interviews and customer videos to keep the audience engaged and production values high. The events needed to feel leadership-led, but also consultative, with feedback and reaction from the audience playing a key part. Average viewing time was over 100 minutes with a peak audience of 2254 viewers. And all within four months – from conception to completion.