THE CHALLENGE
Having delivered multiple annual Global Kick Offs and quarterly Town Halls together, Talent Insights company, SHL returned to The Why to produce the 2024 virtual Global Kick-Off event. The focus of the 2-hour event was the launch of a new initiative to reposition the company, which required presenting and explaining in an engaging and innovative style.
THE PROCESS
Through weekly project meetings, we worked with SHL to hone the content, agenda and scripts. With a team of directors and producers, we captured interviews, discussions and pieces to camera via remote records and a 2-day shoot at the client’s offices.
The launch of the new initiative needed to be both impactful and clear to the audience. We chose to use animated graphics to bring the new rationale to life. The process began with a storyboard of the key frames before these were animated and set alongside a film of the CEO talking through each scenario and step of the process.
A green screen studio close to SHL’s offices was sourced and virtual backdrops designed, inspired by the event logo and theme. Presentation and autocue training, as well as rigorous rehearsals allowed the host and 3 contributors from the leadership team to deliver live links, encourage interaction and engagement from the audience, and introduce pre-recorded content from the studio seamlessly.
To close the event, The Why was asked to create a short brand video to sell SHL’s new vision in a striking and inspirational way, stirring excitement and pride internally. We scripted and storyboarded using stock footage and animated graphics to music.
THE RESULT
The Why is an excellent partner that helps us raise the bar for delivering quality content and engaging broadcast experiences to our people. The team is a pleasure to work with and their ideas and creativity just keep getting better!
Head of Communications, SHL.
The Why delivered a 2 hour show with a mix of 70% pre-recorded content and 30% live. It was live streamed globally via a branded platform. The event saw the highest levels of positive engagement and feedback to date via Q&A and chat.
The new initiative graphics and the closing brand video have resonated so powerfully internally that both are being re-purposed for external use.