THE CHALLENGE
With a passion for sustainability and protecting the environment, ‘Non-Plastic Beach’ needed a brand identity that encapsulated their ocean-loving, environmental ethos.
THE PROCESS
We took the time to fully understand what drove the client and their values, so that the brand identity we created reflected that. We created a brand that could be used across everything; from their website and marketing, to their products and packaging – everything from cotton buds and wet wipes, to toothbrushes and water bottles. We developed colour palettes, fonts and logo designs and worked collaboratively with the founders to create a meaningful brand identity for their values-led business.
THE RESULT
When we wanted to realise our ideal branding for Non Plastic Beach the Why agency was the natural choice. I had worked with The Why before and always been delighted with how spot on the responses to briefs would be, surprising and delighting - not the experience you get with many creative agencies. The branding created is the source of so many compliments and led to a kitchen table founded business working with Urban Outfitters, Nissan, and Talisker among many others.
Founder, Non-Plastic Beach.