THE CHALLENGE
Our mission was to introduce the new Nissan ‘Juke’ to the press, with a jaw-dropping, attention-grabbing, high-energy video. The video needed to match the sophistication and sleek design of the new car, but also convey key attributes to seasoned journalists.
THE PROCESS
Using a combination of professionally shot B-Roll footage, stylish animated sequences, meticulous sound design, and punchy graphics, we produced a video that emphasised the agility and athleticism of the car’s design and the thrilling driving experience.
We also worked closely with the presentation team and experts from engineering and design to develop a clear narrative and beautifully designed deck that walked the journalists through the vehicle’s design attributes in a way that felt like information delivery, not marketing. For a presentation team for whom English was not their first language, this also meant rehearsing in advance to ensure language and phraseology was easy to remember and communicate.
THE RESULT
We created a perfectly paced, stylistic video that not only created a sense of exhilaration and excitement about the vehicle, but also conveyed essential information without losing any of the vibe. It correctly positioned the new Juke in the market and started the press launch with a bang.