Throughout the project, we collaborated closely with the keynote producer and the brand design team at MicroStrategy, to seamlessly integrate the presentation into the summit’s design system while ensuring it stood out as a visual spectacle, so that the story stuck in the audience’s memory.

It was important for us to get to know the presenters and their personal style so that the visual aids we created reflected them and the messages that were key to their presentations. We worked collaboratively with the MicroStrategy team over a number of weeks, bringing their scripts to life with highly impactful visual metaphors, using a blend of video animation and imagery, which were crafted to be bitesize moments, compelling enough to stick in the minds of the audience and to encourage sharing on social media.

We placed significant emphasis on finding and enhancing the right imagery that told the story while maintaining a sense of curiosity. The tone of voice was crucial in our selection of visual metaphors, the shots we chose, and the treatments we applied ensured that they enhanced the storytelling.

Using PowerPoint in a custom format, we incorporated stunning photography and video sequences, meticulously timing and looping animations to guarantee smooth transitions between scenes. Ensuring that the presenter’s points landed at the exact right moment, without giving away the next line in their script was critical. Coordination with the technical team at the venue was key to guaranteeing our high-quality content shone brilliantly on the 90ft-widescreen LED wall.