THE CHALLENGE
IDEXX, a global leader in pet healthcare innovation, asked for our help in creating an event to communicate their plans for the coming year across Europe. The event would run twice in different locations.
THE PROCESS
We worked closely with the IDEXX team over an extended pre-production period to ensure we delivered exactly what was needed to land all the messages and leave the audience highly motivated and ready for a new sales year.
We always know to expect the unexpected, and when a freak storm destroyed the planned awards venue we had to turn on our paws, changing venue overnight which meant finding new suppliers, sourcing themed elements, and essentially starting from scratch.
THE RESULT
You did an excellent job during the meetings last year, and I cannot wait for the debrief and learnings.
Live Event Manager, Europe, Idexx.
Against the odds, we delivered the event in a TV-show style, with the host as the “TV presenter”. A variety of contributors and styles kept audiences engaged in the auditorium and cleverly designed breakout areas in the style of science labs, brought the event to life.