THE CHALLENGE
For the 3rd consecutive year, HSS Hire briefed us to produce a Virtual Roadshow sharing key updates and achievements from across the year. We needed to ensure that the format and approach appealed to and engaged every level of the UK & ROI-wide workforce and didn’t exceed an optimum run time of 30 minutes.
THE PROCESS
With a 6-week turnaround, we scheduled 5 days of shooting at locations across the UK including depots, a training centre, and Head Office. With careful planning, our production team captured studio links and discussions, interviews on the go, cutaways and B-roll footage to tell the story of the 5 steps of the HSS Hire journey from supplier to customer.
THE RESULT
A fast moving, well-paced 30-minute virtual event was played out via an interactive platform, featuring a variety of segments including panel discussions, interviews, animated title sequences, and awards, hosted by the Senior Executives of the business which gave them an opportunity to connect directly with the wider team. We featured a variety of HSS colleagues across different roles in a show that presented HSS Hire as a modern, exciting organisation to work for. The feedback was overwhelmingly positive from the business and described as “the best one yet”.
Motivate your audience to pause, engage, and take action with inspiring events, films, and digital content that challenge the status quo and drive positive change.