THE CHALLENGE
Cloud software company Cloudera came to us to help take their presentations to the next level for a ‘pedal to the metal’ event at Mercedes Benz World – where they’d be driving cars and driving sales.
THE PROCESS
With ambitious goals set, these couldn’t be any ordinary presentations – we really needed to accelerate the audience into action. We led scripting clinics with each of the presenters, taking their essential messaging and transforming it into an engaging narrative, suggesting visual cues, music, and props that could really bring it to life as well as tie into the overall theme of the event. We worked collaboratively with each of the presenters in the design stage to turn their core content into visually impressive slides.
We devised a fun game to kick start the event and produced supporting video content – including a promotional teaser and a fun ‘top-gear’ style video to introduce executive leaders in a creative way – as well as providing all the technical support to ensure everything ran smoothly.
THE RESULT
Careful what you say in a brainstorming session with a creative team, you risk turning up in a boiler suit with a glass jar full of gold coins. WHY... because it becomes memorable.
Field CTO, Cloudera.
The first day of the event was a hit, captivating and energising the delegates with a mix of fun and inspiring presentations. The engaging content, combined with interactive elements and creative visuals, kept the audience fully immersed. And off the back of such memorable and motivating presentations, Cloudera’s sales teams actually surpassed their initial pipeline goal.