THE CHALLENGE
Global software company, Citrix, has sustainability at its core – remote working solutions help reduce travel and their cloud services leverage renewable energy. They asked us to help communicate their sustainability message at their Kick-off Event.
THE PROCESS
We worked closely with the team at Citrix to devise a communication that would allow thought leaders from the Sustainability world to give their viewpoints on how technology can help solve the problems of environmental sustainability. The panel of external speakers from Academia, a sustainability expert and a technology partner gave their perspectives and enabled Citrix to raise key issues that were further explored in a live session that followed.
THE RESULT
We produced an engaging, topical video which grabbed the attention of attendees and showed how important sustainability is becoming for customers choosing responsible companies. We filmed a panel of three independent experts from diverse backgrounds to broaden the discussion and offer different points of view. The video started a conversation about another important aspect of enabling virtual working as a potentially more sustainable way to work.