THE CHALLENGE
A targeted marketing campaign to catch the eye of key decision makers in the Retail industry was the requirement from global software company, Citrix. The campaign needed to be high-reach and relevant at any stage of the sales funnel.
THE PROCESS
We designed a joined-up campaign – creative and innovative, but within brand guidelines. We created email and banner content, display ads, e-books and animated GIFs; social posts, blogs and thought-leadership pieces – all cohesively united under one impactful campaign design.
THE RESULT
I just wanted to say a MASSIVE thank you for turning this around so quickly and doing a fantastic job! Really love the illustrations. Have appreciated your help so much!
Senior Marketing Manager, Citrix.
We produced 15 individual display, social, and email assets in total for the campaign, successfully positioning Citrix’ platform as being the solution for delivering a consistent and secure work experience, bringing IT flexibility and security together to foster innovation, resilience and business continuity in the Retail industry. The outcome was high levels of engagement with key leaders in the Retail industry via LinkedIn and through a joined up email campaign, ultimately resulting in new lead generation for a happy client.