THE CHALLENGE
Cloud computing company, Citrix, asked us to organise an inspiring 90 minute event to celebrate resilience, teamwork, and to build solid foundations for the year ahead. This event was also to be the launch of their new Senior Vice President of EMEA, whose values of ‘belief’ and ‘refusal to lose’ needed to be at the core of the content.
THE PROCESS
Originally planned as a Live event in Nashville, the Omicron variant forced us to pivot from a live event to a virtual broadcast. We turned the UK HQ canteen into a fully functioning TV studio for a magazine style show.
We strategised closely with the new SVP to really understand the purpose of this event and what he wanted his audience to get out of it. He wanted it to feel authentic, inspiring, and to positively represent his leadership approach, incorporating a bit of his humour too. We consulted on how this could be best brought to life for an audience expecting a more technical presentation.
THE RESULT
Every year I wonder if we have bitten off too much to accomplish, but you always manage to make us look like business super stars!
Area Vice President, Citrix.
The approach was to balance comedy, serious business messaging, and emotive content – using snappy segments, live interviews and a two-part Ted Lasso inspired comedy sketch, which brought the value of ‘Belief’ to life. We handed out awards (virtually and with genuine surprises!) and created short documentaries about the team going above-and-beyond to help their customers get through various challenges.
Viewing figures actually rose during the broadcast as word-of-mouth spread, and 742 employees tuned in for a powerful, fun, and award winning event.