THE CHALLENGE
As part of a virtual event with a global audience, software company Citrix had the key focus of promoting sustainability within business, so they approached us for help with communicating to delegates just how important a role Citrix plays in enabling sustainable business practices, promoting their cloud-based products as a solution to lowering emissions.
THE PROCESS
We produced an animated video that could be played out during the virtual event but also ensured that the video was suitable for Citrix to share externally on social media. We felt that animation was the best approach, allowing us to create a memorable, engaging story that kept the messaging simple, but impactful. We went for a fun, light-hearted illustration style that we felt suited Citrix’ brand and messaging and used music and voice over to drive the story. The video’s narrative represents the many FTSE 100 companies Citrix provides technology for – and shows that there is a better way to work, not just for employees, but for the planet.
THE RESULT
The animation formed part of a wider communication and went down really well with the intended audience, and made Citrix sellers see what they were doing in a different light, that resonated well with customers.