THE CHALLENGE
Hannah Bourne-Taylor is a passionate campaigner for wildlife conservation. She started the “Feather Speech Campaign” which aims to make Swift Bricks compulsory in new builds to aid the conservation of cavity nesting birds, including Swifts, which are in danger of extinction in the UK. We began work with Hannah in early 2023 on a pro-bono basis, when we heard her inspiring story.
THE PROCESS
We wanted to create a compelling story for Hannah to use in her campaign and settled on an emotive animation which we called ‘A swift story’. We illustrated the story of the swift in house and used a ‘stop-frame’ animation style to add charm with a warm colour palette and specially composed music. We used elements of the animation as assets to create social media posts which Hannah could use as she continued her mission in spreading awareness and educating a wide variety of people.
THE RESULT
Thank you so much to the Why team. Pete Barber found out about #TheFeatherSpeech because he rescued a swift and found me. He is a kind, resourceful legend and so is his team - a total stranger-turned-friend for life!
Hannah Bourne-Taylor
With our help, Hannah was able to reach and surpass her petition goal of 100,000 signatures. The full animation was shared on social media and has been viewed over 17,000 times on Hannah’s own account and other assets we created have been shared by the RSPB with 26,000 views and counting. Hannah’s unwavering dedication to wildlife conservation, coupled with her effective use of social media, has sparked true change.