Yell Website Videos
THE CHALLENGE
Yell Business sought to relaunch their website, emphasising their Activate, Amplify, and Accelerate packages with realistic depictions of their solutions in action. They needed engaging, scalable video assets optimised for both mobile and desktop. The goal was to position Yell as the digital marketing services (DMS) expert and instil confidence in businesses engaging their services.
THE PROCESS
We embarked on creating warm, customer-focused videos featuring representative Business Yell.com (BYC) customers: A barber for “Activate” (new to digital marketing and looking to be found), a plumber for “Amplify” (ready to grow their business), and an architect for “Accelerate” (already sizeable and looking to increase enquiries). The voiceover articulated the customers’ needs and ambitions, introducing Yell as the solution.
We introduced the “Meet Yell” concept, positioning Yell Business Solutions as the hero for businesses in need, illustrating the simplicity and accessibility of the onboarding process. Each video highlighted a BYC persona and concluded with a multi-frame shot showcasing a broader array of personas. Yell’s product offerings were visually represented with graphical overlays.
Through meticulous scriptwriting and detailed storyboarding, we carefully developed and visualised each film. The videos were crafted to represent Yell’s diverse customer base realistically, and ensure potential customers saw themselves in the characters.
THE RESULT
Thought you might like to see first week performance – engagement is fantastic! […] Everyone loves the videos – they look amazing and we loved getting the opportunity to work with you guys again.
Demand Generation Lead, Yell.
Yell Business reported a ‘fantastic’ engagement response within the first week of the videos going live on their website. They appreciated how the videos could be used collectively to represent their solutions packages, effectively showcasing their value propositions and enhancing their digital presence. The videos succeeded in resonating with Yell’s diverse customer base, demonstrating their expertise and showcasing the simplicity of the onboarding process.
CSG-Force
THE CHALLENGE
“CSG-FORCE” is a 15-minute short film created by The Why, for our client Cloud Software Group.
We produced the film, which we devised as a playful homage to the iconic “Top Gun” franchise, as a unique and creative approach to communicate the Senior Management Team’s objectives at CSG’s global kick-off event.
THE PROCESS
The objective was to foster unity between two teams in a fun and creative way and build an authentic message that not only addressed changes in the way the business operated but also ignited a shared sense of purpose among all CSG team members in Europe.
We worked closely with our client, incorporating inside jokes and casting employees in roles tailored to their positions and personalities, ensuring relatability and resonance for the target audience. We even helped the cast pick their own call-signs, which were integrated into the script and included on each of their costumes.
With an ambitious script and the necessity to stick to the budget, we were faced with the challenge of navigating how to shoot complicated flight sequences. So, we located an airfield that had a detached cockpit designed specifically for filming purposes and a towable Tornado jet. This, combined with a bit of movie magic and some carefully selected stock footage, meant we were able to achieve realistic, high production values.
THE RESULT
Every year I wonder if we have bitten off too much to accomplish, but you always manage to make us look like business super stars!
Area Vice President, Citrix.
The reception of ‘CSG-FORCE’ was overwhelmingly positive, earning praise from both the client and the wider CSG community. The screening during a global event successfully brought the teams together, fostering a sense of unity and camaraderie and the film’s humorous approach resonated well.
And whilst we didn’t win big at the Oscars that year, we did pick up a trophy at the Internal Communications and Engagement Awards!
Nissan Juke
THE CHALLENGE
Our mission was to introduce the new Nissan ‘Juke’ to the press, with a jaw-dropping, attention-grabbing, high-energy video. The video needed to match the sophistication and sleek design of the new car, but also convey key attributes to seasoned journalists.
THE PROCESS
Using a combination of professionally shot B-Roll footage, stylish animated sequences, meticulous sound design, and punchy graphics, we produced a video that emphasised the agility and athleticism of the car’s design and the thrilling driving experience.
We also worked closely with the presentation team and experts from engineering and design to develop a clear narrative and beautifully designed deck that walked the journalists through the vehicle’s design attributes in a way that felt like information delivery, not marketing. For a presentation team for whom English was not their first language, this also meant rehearsing in advance to ensure language and phraseology was easy to remember and communicate.
THE RESULT
We created a perfectly paced, stylistic video that not only created a sense of exhilaration and excitement about the vehicle, but also conveyed essential information without losing any of the vibe. It correctly positioned the new Juke in the market and started the press launch with a bang.
Citrix Sustainability Panel
THE CHALLENGE
Global software company, Citrix, has sustainability at its core – remote working solutions help reduce travel and their cloud services leverage renewable energy. They asked us to help communicate their sustainability message at their Kick-off Event.
THE PROCESS
We worked closely with the team at Citrix to devise a communication that would allow thought leaders from the Sustainability world to give their viewpoints on how technology can help solve the problems of environmental sustainability. The panel of external speakers from Academia, a sustainability expert and a technology partner gave their perspectives and enabled Citrix to raise key issues that were further explored in a live session that followed.
THE RESULT
We produced an engaging, topical video which grabbed the attention of attendees and showed how important sustainability is becoming for customers choosing responsible companies. We filmed a panel of three independent experts from diverse backgrounds to broaden the discussion and offer different points of view. The video started a conversation about another important aspect of enabling virtual working as a potentially more sustainable way to work.