CSG-Force
THE CHALLENGE
“CSG-FORCE” is a 15-minute short film created by The Why, for our client Cloud Software Group.
We produced the film, which we devised as a playful homage to the iconic “Top Gun” franchise, as a unique and creative approach to communicate the Senior Management Team’s objectives at CSG’s global kick-off event.
THE PROCESS
The objective was to foster unity between two teams in a fun and creative way and build an authentic message that not only addressed changes in the way the business operated but also ignited a shared sense of purpose among all CSG team members in Europe.
We worked closely with our client, incorporating inside jokes and casting employees in roles tailored to their positions and personalities, ensuring relatability and resonance for the target audience. We even helped the cast pick their own call-signs, which were integrated into the script and included on each of their costumes.
With an ambitious script and the necessity to stick to the budget, we were faced with the challenge of navigating how to shoot complicated flight sequences. So, we located an airfield that had a detached cockpit designed specifically for filming purposes and a towable Tornado jet. This, combined with a bit of movie magic and some carefully selected stock footage, meant we were able to achieve realistic, high production values.
THE RESULT
Every year I wonder if we have bitten off too much to accomplish, but you always manage to make us look like business super stars!
Area Vice President, Citrix.
The reception of ‘CSG-FORCE’ was overwhelmingly positive, earning praise from both the client and the wider CSG community. The screening during a global event successfully brought the teams together, fostering a sense of unity and camaraderie and the film’s humorous approach resonated well.
And whilst we didn’t win big at the Oscars that year, we did pick up a trophy at the Internal Communications and Engagement Awards!
HSS Hire
THE CHALLENGE
For the 3rd consecutive year, HSS Hire briefed us to produce a Virtual Roadshow sharing key updates and achievements from across the year. We needed to ensure that the format and approach appealed to and engaged every level of the UK & ROI-wide workforce and didn’t exceed an optimum run time of 30 minutes.
THE PROCESS
With a 6-week turnaround, we scheduled 5 days of shooting at locations across the UK including depots, a training centre, and Head Office. With careful planning, our production team captured studio links and discussions, interviews on the go, cutaways and B-roll footage to tell the story of the 5 steps of the HSS Hire journey from supplier to customer.
THE RESULT
A fast moving, well-paced 30-minute virtual event was played out via an interactive platform, featuring a variety of segments including panel discussions, interviews, animated title sequences, and awards, hosted by the Senior Executives of the business which gave them an opportunity to connect directly with the wider team. We featured a variety of HSS colleagues across different roles in a show that presented HSS Hire as a modern, exciting organisation to work for. The feedback was overwhelmingly positive from the business and described as “the best one yet”.
Motivate your audience to pause, engage, and take action with inspiring events, films, and digital content that challenge the status quo and drive positive change.
Cloudera Drive 23
THE CHALLENGE
Cloud software company Cloudera came to us to help take their presentations to the next level for a ‘pedal to the metal’ event at Mercedes Benz World – where they’d be driving cars and driving sales.
THE PROCESS
With ambitious goals set, these couldn’t be any ordinary presentations – we really needed to accelerate the audience into action. We led scripting clinics with each of the presenters, taking their essential messaging and transforming it into an engaging narrative, suggesting visual cues, music, and props that could really bring it to life as well as tie into the overall theme of the event. We worked collaboratively with each of the presenters in the design stage to turn their core content into visually impressive slides.
We devised a fun game to kick start the event and produced supporting video content – including a promotional teaser and a fun ‘top-gear’ style video to introduce executive leaders in a creative way – as well as providing all the technical support to ensure everything ran smoothly.
THE RESULT
Careful what you say in a brainstorming session with a creative team, you risk turning up in a boiler suit with a glass jar full of gold coins. WHY... because it becomes memorable.
Field CTO, Cloudera.
The first day of the event was a hit, captivating and energising the delegates with a mix of fun and inspiring presentations. The engaging content, combined with interactive elements and creative visuals, kept the audience fully immersed. And off the back of such memorable and motivating presentations, Cloudera’s sales teams actually surpassed their initial pipeline goal.