Bridge Hydro
THE CHALLENGE
Always interested in local sustainability related issues, The Why became involved in supporting a local hydro-electric project on a pro-bono basis in Marlow in 2023.
Bridge Hydro is a not-for-profit community led project with the intention of utilising advanced and unobtrusive small-scale hydropower technology in Marlow. The project intends to generate profit from the sale of electricity to subsequently fund further sustainable initiatives in Marlow and Bisham.
THE PROCESS
The Why focus on the communications side of Bridge Hydro by developing a comprehensive website, planning and running community engagement events, and shaping the project’s messaging.
Our efforts have included creating a user-friendly website to serve as the information hub, designing promotional materials and banners, and recently organising an event where nearly 200 local residents attended to learn about the project. This event provided an opportunity for the community to engage directly with the project, offer feedback, and for the Bridge Hydro team to build trust.
THE RESULT
Thanks to your brilliant team, we hit all of our deadlines and launched with a clear, yet subtle brand that ensured we presented as professional and well organised. Top job! We look forward to continuing to work with you as we grow our concept.
Rob Olney - CEO Bridge Hydro.
Check out the project here.
MicroStrategy
THE CHALLENGE
For their annual ‘World’ summit in Las Vegas, BI Technology company MicroStrategy entrusted us with creating a visually stunning 90-minute keynote presentation for a stage set incorporating an ultra-wide screen—larger than two end-to-end double decker buses!
THE PROCESS
Throughout the project, we collaborated closely with the keynote producer and the brand design team at MicroStrategy, to seamlessly integrate the presentation into the summit’s design system while ensuring it stood out as a visual spectacle, so that the story stuck in the audience’s memory.
It was important for us to get to know the presenters and their personal style so that the visual aids we created reflected them and the messages that were key to their presentations. We worked collaboratively with the MicroStrategy team over a number of weeks, bringing their scripts to life with highly impactful visual metaphors, using a blend of video animation and imagery, which were crafted to be bitesize moments, compelling enough to stick in the minds of the audience and to encourage sharing on social media.
We placed significant emphasis on finding and enhancing the right imagery that told the story while maintaining a sense of curiosity. The tone of voice was crucial in our selection of visual metaphors, the shots we chose, and the treatments we applied ensured that they enhanced the storytelling.
Using PowerPoint in a custom format, we incorporated stunning photography and video sequences, meticulously timing and looping animations to guarantee smooth transitions between scenes. Ensuring that the presenter’s points landed at the exact right moment, without giving away the next line in their script was critical. Coordination with the technical team at the venue was key to guaranteeing our high-quality content shone brilliantly on the 90ft-widescreen LED wall.
THE RESULT
The outcome was a spectacular presentation featuring 80+ visuals and 15 custom animated sequences. The keynote’s execution was flawless, earning high praise and accolades from repeat attendees who hailed it as the best ‘MicroStrategy World’ keynote to date!
You can watch the ‘World 2024’ keynote here.
Tribe Launch
THE CHALLENGE
TRIBE is an exciting new organisation dedicated to empowering and educating the next generation of female leaders in technology and finance. We began our partnership with TRIBE during their launch at the start of 2023. Working alongside the founders to produce a high impact live streamed kick-off event, featuring guest speakers from all over the world.
THE PROCESS
We helped the founders to build a brand identity around their compelling story and developed a sleek new website that encapsulated this. We have collaborated with TRIBE at Karen Brady’s: Women in Business and Technology Exhibition, supporting them in designing and executing an exhibition space that stood out and provided a focal point for engaging with potential new members.
THE RESULT
Working with the team at The Why Agency was an absolute pleasure! From concept to execution, every detail was meticulously crafted, resulting in a brilliant event and website that exceeded our expectations and represented our company in the best way.
Founder, Tribe.
Our collaboration with TRIBE successfully launched their brand with a compelling identity and sleek website, a high-impact virtual event, and a standout exhibition at the Women in Business and Technology Exhibition, securing new members and establishing TRIBE as a leading organisation for female leaders in tech and finance.
Palo Alto Animation
THE CHALLENGE
1 video party invite, 2 ‘movie trailers’, and just 3 weeks to complete the project. This is a job for…not James Bond, actually, but us. The mission? To promote a cybersecurity event with a spy theme, on behalf of Palo Alto Networks.
THE PROCESS
Animation was the slickest way to achieve high production values, with a limited budget. The movie trailers parodied famous spy films and were shown before the main screening at the VIP event. They highlighted the clients’ products, and vision & mission in clearly defined movie genres. The turnaround was tight, but the final animations were highly polished.
THE RESULT
Citrix Retail Campaign
THE CHALLENGE
A targeted marketing campaign to catch the eye of key decision makers in the Retail industry was the requirement from global software company, Citrix. The campaign needed to be high-reach and relevant at any stage of the sales funnel.
THE PROCESS
We designed a joined-up campaign – creative and innovative, but within brand guidelines. We created email and banner content, display ads, e-books and animated GIFs; social posts, blogs and thought-leadership pieces – all cohesively united under one impactful campaign design.
THE RESULT
I just wanted to say a MASSIVE thank you for turning this around so quickly and doing a fantastic job! Really love the illustrations. Have appreciated your help so much!
Senior Marketing Manager, Citrix.
We produced 15 individual display, social, and email assets in total for the campaign, successfully positioning Citrix’ platform as being the solution for delivering a consistent and secure work experience, bringing IT flexibility and security together to foster innovation, resilience and business continuity in the Retail industry. The outcome was high levels of engagement with key leaders in the Retail industry via LinkedIn and through a joined up email campaign, ultimately resulting in new lead generation for a happy client.
Just Yell Roadshow
THE CHALLENGE
Yell asked us to help increase awareness of their app, as the legendary Yellow Pages completed its last print-run, cementing the transition to digital. Yell wanted to use this moment as an opportunity to raise the profile of Yell.com.
THE PROCESS
We created an experiential event to tour 20 major shopping centres across the UK, spanning 10 months. We reached nationwide audiences in stores, online via social media, and in the local press. We planned, strategised, and developed a creative concept that would be relevant to Yell’s brand transition and would attract as many people to the stand as possible. The ‘Just Yell’ campaign we devised was based on a clever double meaning, playing on the brand name and creating an immersive competitive element to attract people to the eye-catching, on-brand stand.
Consumers were invited to “just yell” in our sound-proof booth which measured their volume and potentially won them a place on our leaderboard. Participants could have footage of their yell emailed to them, which increased social media coverage with user generated content and created hashtags. The stand and leaderboard were both created with social coverage in mind. We also had celebrity guests such as Alison Hammond, Lorraine Kelly, James Nesbitt, and Shane Ward take part and give interviews for local media at 6 of the 20 venues.
THE RESULT
We were really impressed at the customer engagement we achieved with the design and format of the stand that The Why created. The stand was truly innovative and people were happy to share their moments of fame on social media through the content management system that The Why developed for us.
Head of Digital Assets and Content, Yell.
We engaged with over 100,000 consumers and 14,000 consumers yelled in our “just yell” booth, many competing with family and friends to see who was loudest. Reviews left on the Yell.com app increased by 300%, and the Roadshow had 85+ pieces of media coverage with over 3 million views. We also picked up 3 FMBE Awards for our work – the coveted ‘Best Use of Space’ Gold award, as well as bronze awards for Creative Intelligence, and Most Effective Roadshow.
Nissan Juke
THE CHALLENGE
Our mission was to introduce the new Nissan ‘Juke’ to the press, with a jaw-dropping, attention-grabbing, high-energy video. The video needed to match the sophistication and sleek design of the new car, but also convey key attributes to seasoned journalists.
THE PROCESS
Using a combination of professionally shot B-Roll footage, stylish animated sequences, meticulous sound design, and punchy graphics, we produced a video that emphasised the agility and athleticism of the car’s design and the thrilling driving experience.
We also worked closely with the presentation team and experts from engineering and design to develop a clear narrative and beautifully designed deck that walked the journalists through the vehicle’s design attributes in a way that felt like information delivery, not marketing. For a presentation team for whom English was not their first language, this also meant rehearsing in advance to ensure language and phraseology was easy to remember and communicate.
THE RESULT
We created a perfectly paced, stylistic video that not only created a sense of exhilaration and excitement about the vehicle, but also conveyed essential information without losing any of the vibe. It correctly positioned the new Juke in the market and started the press launch with a bang.
Non Plastic Beach
THE CHALLENGE
With a passion for sustainability and protecting the environment, ‘Non-Plastic Beach’ needed a brand identity that encapsulated their ocean-loving, environmental ethos.
THE PROCESS
We took the time to fully understand what drove the client and their values, so that the brand identity we created reflected that. We created a brand that could be used across everything; from their website and marketing, to their products and packaging – everything from cotton buds and wet wipes, to toothbrushes and water bottles. We developed colour palettes, fonts and logo designs and worked collaboratively with the founders to create a meaningful brand identity for their values-led business.
THE RESULT
When we wanted to realise our ideal branding for Non Plastic Beach the Why agency was the natural choice. I had worked with The Why before and always been delighted with how spot on the responses to briefs would be, surprising and delighting - not the experience you get with many creative agencies. The branding created is the source of so many compliments and led to a kitchen table founded business working with Urban Outfitters, Nissan, and Talisker among many others.
Founder, Non-Plastic Beach.
Yell Business Development
THE CHALLENGE
Business Development Managers for Yell Business were finding it hard to adapt to a new way of working post-Pandemic. More used to selling in-person, sales teams needed easily digestible digital assets to help nurture prospective leads.
THE PROCESS
By interviewing a number of sales-people to determine what kind of content would be most useful for the people who would be using it, we were able to formulate both a short-term solution to help them hit end of year targets, and a longer-term digital campaign to give them a clear direction for their sales journey.
For the most urgently needed assets, we created animations that condensed key messages and short-form content, made digestible for a digital audience. For the longer-term campaign, we produced a number of video assets for Yell, each with a different role to play in the nurture stage of the sales process.
THE RESULT
We created a top level, commercial style video, a more in-depth animation showcasing Yell’s tech partnerships, and a video featuring real employees to help humanise the face of Yell. We also created a video testimonial format and a library of on-brand digital sales assets. Not only do the team now have an abundance of high-quality sales assets to use, they also have a compelling story to tell.
Smart Communications: Innovate
THE CHALLENGE
Smart Communications needed our help to produce a series of virtual events for a global audience of key partners and customers. So we set out to create content with a human touch that was both informative, entertaining, and an opportunity to showcase Smart Comms as market leaders and have some fun along the way.
THE PROCESS
With both attendees and contributors spread internationally, with disparate time differences and agendas, creative thinking was required.
Live panels and presentations delivered key messages succinctly, whilst lighter content, such as a remotely recorded welcome video featuring employees from around the world, positively represented Smart Comms’ global team. We hired a graphic artist to illustrate key moments from across the events to entertain the audience further.
THE RESULT
Thank you all for everything, it was such a pleasure to work with everyone and I have heard nothing but positive feedback from everyone.
Senior Events Manager