A Swift Story
THE CHALLENGE
Hannah Bourne-Taylor is a passionate campaigner for wildlife conservation. She started the “Feather Speech Campaign” which aims to make Swift Bricks compulsory in new builds to aid the conservation of cavity nesting birds, including Swifts, which are in danger of extinction in the UK. We began work with Hannah in early 2023 on a pro-bono basis, when we heard her inspiring story.
THE PROCESS
We wanted to create a compelling story for Hannah to use in her campaign and settled on an emotive animation which we called ‘A swift story’. We illustrated the story of the swift in house and used a ‘stop-frame’ animation style to add charm with a warm colour palette and specially composed music. We used elements of the animation as assets to create social media posts which Hannah could use as she continued her mission in spreading awareness and educating a wide variety of people.
THE RESULT
Thank you so much to the Why team. Pete Barber found out about #TheFeatherSpeech because he rescued a swift and found me. He is a kind, resourceful legend and so is his team - a total stranger-turned-friend for life!
Hannah Bourne-Taylor
With our help, Hannah was able to reach and surpass her petition goal of 100,000 signatures. The full animation was shared on social media and has been viewed over 17,000 times on Hannah’s own account and other assets we created have been shared by the RSPB with 26,000 views and counting. Hannah’s unwavering dedication to wildlife conservation, coupled with her effective use of social media, has sparked true change.
Citrix Better Way to Work Animation
THE CHALLENGE
As part of a virtual event with a global audience, software company Citrix had the key focus of promoting sustainability within business, so they approached us for help with communicating to delegates just how important a role Citrix plays in enabling sustainable business practices, promoting their cloud-based products as a solution to lowering emissions.
THE PROCESS
We produced an animated video that could be played out during the virtual event but also ensured that the video was suitable for Citrix to share externally on social media. We felt that animation was the best approach, allowing us to create a memorable, engaging story that kept the messaging simple, but impactful. We went for a fun, light-hearted illustration style that we felt suited Citrix’ brand and messaging and used music and voice over to drive the story. The video’s narrative represents the many FTSE 100 companies Citrix provides technology for – and shows that there is a better way to work, not just for employees, but for the planet.
THE RESULT
The animation formed part of a wider communication and went down really well with the intended audience, and made Citrix sellers see what they were doing in a different light, that resonated well with customers.
Palo Alto Animation
THE CHALLENGE
1 video party invite, 2 ‘movie trailers’, and just 3 weeks to complete the project. This is a job for…not James Bond, actually, but us. The mission? To promote a cybersecurity event with a spy theme, on behalf of Palo Alto Networks.
THE PROCESS
Animation was the slickest way to achieve high production values, with a limited budget. The movie trailers parodied famous spy films and were shown before the main screening at the VIP event. They highlighted the clients’ products, and vision & mission in clearly defined movie genres. The turnaround was tight, but the final animations were highly polished.
THE RESULT
Yell Business Development
THE CHALLENGE
Business Development Managers for Yell Business were finding it hard to adapt to a new way of working post-Pandemic. More used to selling in-person, sales teams needed easily digestible digital assets to help nurture prospective leads.
THE PROCESS
By interviewing a number of sales-people to determine what kind of content would be most useful for the people who would be using it, we were able to formulate both a short-term solution to help them hit end of year targets, and a longer-term digital campaign to give them a clear direction for their sales journey.
For the most urgently needed assets, we created animations that condensed key messages and short-form content, made digestible for a digital audience. For the longer-term campaign, we produced a number of video assets for Yell, each with a different role to play in the nurture stage of the sales process.
THE RESULT
We created a top level, commercial style video, a more in-depth animation showcasing Yell’s tech partnerships, and a video featuring real employees to help humanise the face of Yell. We also created a video testimonial format and a library of on-brand digital sales assets. Not only do the team now have an abundance of high-quality sales assets to use, they also have a compelling story to tell.