Leadership, Sales,& Internal Communications

Leadership communication isn’t just about transmitting information; it’s about creating an environment of clarity, trust, support and motivation. By focusing on effective communication, leaders can enhance team performance and morale, giving rise to better outcomes for the team and the organisation as a whole.

Too often leadership communications lack creativity and excitement, leading to poor engagement from the team. We are always pushing creative boundaries to create a sense of excitement, ultimately leading to more effective engagement and more memorable communications.

We start every project with a kick-off meeting to gain as much information as we can about your company and the project. We delve into questions such as how you want your organisation to think and feel – and what you want to do. We often work with our clients over several sessions in the development phase, honing your messaging and content to ensure that the outcome will meet your objectives.

We take our time to get to know you before we begin to strategise your communications. As with everything we do, we start with your ‘why’. We want to understand how you work with your team, and how they view you, so we can come up with the most effective plan.

Different strategies suit different organisations and messaging – we’ll recommend the approach that best matches the situation. For example, we have used humour and storytelling to deliver memorable leadership campaigns. We have involved employees in our films to create a sense of team. And we make animations and graphics to convey complex messaging in a simple engaging way. Video is one of our most powerful tools to engage employees.

We recommend employee feedback surveys, pre- and post-campaigns.

We take the lead from our clients. We create content that can be shared via internal comms platforms and events. We research and recommend the best virtual event platforms for usage and budget.

We use communication strategies that prioritise transparency, clarity and engagement. We ensure tailored messaging is crafted to resonate with different stakeholder groups within the organisation. The involvement of the Leadership team is essential in providing consistent messaging and support. Our approach is flexible and ready to adapt as the change process evolves.

We hold a post-campaign open debrief with our clients to discuss feedback & determine what could be improved next time. Notes are made and distributed, and each project starts with learnings from the previous project.

We do our research. We start by gathering data from you on the diversity of your organisation in terms of geography, gender, ethnicity, age, and job roles. We check and ensure that the messaging works for all in terms of tone, representation, format, timings and access.

We aim to ensure that the business feels represented in the choice of hosts and contributors. Videos and livestreams are subtitled, we offer broadcasts at different times and via different platforms to suit different global markets.

We adapt any communication strategy to suit your needs.

We begin by identifying the stakeholder groups involved and establishing a clear communications channel through regular meetings and email updates to ensure that everyone is informed and aligned throughout the planning and execution process. We work alongside these teams to facilitate discussion and provide a framework of content to ensure that each stakeholder feels represented.

Our clients give us a brief and we create a ballpark estimate of what that is likely to cost. We then work from there to fit to your budget & help you meet your objectives.