About us
QUESTIONS ARE THE ANSWER
We’re a carefully curated team of talent from a wide variety of creative backgrounds. But we have one thing in common: we love delighting our clients. Our work triggers emotions, changes behaviours, inspires action – but it always starts with the Why. We take the time and the effort to discover what makes your business, your teams, and your audience tick.
Understanding why your story needs to be told is the key to telling it effectively. We’re not afraid to ask questions, because by mining for extra information, we can uncover little gems of insight, sparking new creative ideas to solve your challenges.
How We Roll
We love putting our heads together and throwing new concepts around, not just with each other but with our clients too. We believe collaboration is the key to effective creativity. A vibrant network of brilliant freelancers and long-standing relationships with top-tier suppliers, brings diverse expertise to every project.
Despite our differing music tastes (carefully managed in the office by our designated ‘vibe controller’), we find common ground in our passion for creativity. We’ve always valued both remote working and in-office collaboration, and wherever we are, we relish our culture of free-flowing ideas. At The Why, creativity is a team effort, and that’s where the magic happens.
From the boss...
Working in a creative studio never gets boring, it’s one of the reasons I love coming to work every day.
After 25 years of running agencies, I still love the challenges that are thrown at us every day. I love the variety of the work we do. But the variety doesn’t end with our work. We share our building with several other top-class agencies working across brand identity, interiors, and graphic design and hardly a day goes by without something new and unexpected coming up the stairs of Unit R2. It's such a healthy creative environment to work in.
The team at The Why are without question, the best team I have ever worked alongside. Everyone has their own specialism, but everyone pitches in to work as a team, to problem solve, motivate each other, provide objective counter points and deliver great work. Like me, they're people pleasers by nature which means they genuinely want to do their best work each and every time and they love nothing more than working as a team to turn each brief into something special.
And with probably the world's best micro brewery at the end of the road for unwinding at the end of a tough week, what’s not to like?
Pete Barber, The WHY
Five Canons – Our Sister Agency
The Why is part of a tight-knit family. Our sister agency, Five Canons, are business presentation specialists, combining proven storytelling techniques, intelligent design, and expert coaching to help leaders win hearts and minds. Feel free to take a look.
Our Values
Enjoying the ride...
We take our jobs seriously, but we have a lot of fun along the way. We’re firm believers that when you love what you do – and you’re doing it with people you respect – hard work doesn’t feel like work at all.
Being a trusted partner...
You’re more than a client to us – we want to be more than an agency to you. We take the time to get to know you and understand your business challenges. The more information we have, the better placed we are to provide expert guidance backed by solid rationale.
A RESULTS DRIVEN PROCESS
EXAMINE
We ask the questions that reveal exactly what you need.
DEFINE
We identify required outputs, KPIs and ROI benchmarks.
CREATE
We formulate ideas, strategy and creatives that deliver results.
EXECUTE
We deliver with quality, accuracy, and strict budgetary control.
EVALUATE
We measure effectiveness, quantify ROI and keep you informed with regular updates.
AWARD WINNING CREATIVITY
2024
Best Use of Storytelling /Motivational Campaign
Internal Communications
& Engagement Awards
2022
Best Use of StorytellingBest Internal Event
Internal Communications
& Engagement Awards
2021
Finalist for Best InternalCompany Event
The Drum B2B Marketing Awards
2019
Most EffectiveRoadshow
Field Marketing and Brand
Experience Awards
2024
Best Use of Storytelling /Motivational Campaign
Internal Communications
& Engagement Awards
2021
Finalist for Best InternalCompany Event
The Drum B2B Marketing Awards
2022
Best Use of StorytellingBest Internal Event
Internal Communications
& Engagement Awards
2019
Most EffectiveRoadshow
Field Marketing and Brand
Experience Awards
To ensure your communications hit the mark, get in touch.