The keep-it-real creative communications agency.

The keep-it-real creative communications agency.

We help businesses engage with their customers,
their colleagues and each other, by looking at the world through their eyes.

Events & Experiential, Video & Animation.

We help businesses engage with their customers, their colleagues and each other, by looking at the world through their eyes.

Events & Experiential, Video & Animation.

why is where
we start

We believe that the true value of any piece of communication lies not just in the impact it has on its intended audience, but in the action they take afterwards.

Whether it’s stronger brand advocacy leading to more sales, or improved learning leading to higher productivity, the most successful communications motivate positive behaviour changes that deliver business growth.

That’s why, instead of asking what you need,the first thing we ask is why?

“Nothing really changes
in a business without
a change in behaviour

We inspire that change”

Pete Barber, The Why

we’re people
people…

We’re a carefully curated team of individuals from creative and strategic backgrounds, with one big thing in common – genuine passion for what we do. We’re at our best when we put our heads together with our clients, to create original solutions that truly deliver.

the right mix
of magic

Events & Experiential

We believe that the best events trigger emotions, start conversations, generate ideas and make memories. Something magical happens when people experience moments together – and it’s our job to make that happen.

Video & Animation

We don’t think of ourselves as video makers or animators – we’re storytellers. We get under the skin of your business to find the stories that resonate, then craft visual tales that will be remembered and retold.

how we do it

In our world, creativity and logic aren’t mutually exclusive.

Our methodology is designed to determine the impact you need from your communication.
Only when we’ve established that understanding do we get creative: Designing the solution most likely
to trigger the change in behaviour that will create value for your business.

Six steps to creative communications with purpose, meaning and measurability:

STEP 1: ENQUIRE

We ask the right questions to reveal your business objectives

STEP 2: DEFINE

We pinpoint required outputs, key success factors and ROI criteria

STEP 3: DESIGN

We develop your messages and plan the best mix of communications

STEP 4: CREATE

We write, question, sketch and constantly test our ideas

STEP 5: DELIVER

We pull together an expert team and execute with accuracy and budgetary control

STEP 6: MEASURE

We evaluate effectiveness and quantify return on your investment

let’s talk

If you have a project you would like to discuss,
please get in touch with us:
the WHY

Unit R2, Rose Business Estate, Marlow, Buckinghamshire, SL7 3ND

+44 (0) 1628 476 535  |  answers@thewhy.agency

the WHY London studio

145a Crouch Hill, Crouch End, London, N8 9QH
Nearest tube: Finsbury Park